Tuesday, May 18, 2010

Domino's named Pizza Chain of the Year

English: Domino's Pizza in Cosham High Street
English: Domino's Pizza in Cosham High Street (Photo credit: Wikipedia)
Ann Arbor based Domino's Pizza has been named the 2010 Pizza Chain of the Year by Pizza Today magazine. Domino's also won the award in 2003. Two of the factors in Domino's win are the complete reworking of their 50 year old pizza recipe and the ensuing media campaign surrounding the improved pizza. It is being reported that the change has more than doubled the company's first quarter profits.
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